BEAUTY OF JOSEON

Beauty of Joseon is a South Korean skincare brand inspired by the traditional beauty secrets of the Joseon Dynasty. The brand focuses on using natural, herbal ingredients based on Hanbang (traditional Korean medicine) to create gentle yet effective skincare products. Known for its minimalist aesthetics and high-performance formulas, Beauty of Joseon is popular for products like the Relief Sun: Rice + Probiotics sunscreen and the Glow Serum. The brand emphasizes clean beauty, hydration, and skin barrier protection, making it a favorite among K-beauty enthusiasts.